Are you self-centric? Your Web content might be, and that’s bad for business. To engage visitors and turn them into customers, you need to appeal to their self-interest, not yours. Think about it: When people get to your website, do they really care about your company? Probably not. Prospects, however, certainly care about what you can do for them.

There are two common culprits of self-centric, or company-centric, content:

1. The Writer With a Big Ego. You hire a copywriter who has little regard for your audience or even your business. He’s mainly writing to impress himself, and maybe his colleagues. Delectable prose might turn them on and possibly win a marketing firm an award, but you don’t want to overlook the purpose of your Web content: to get people to take action, be it sign up for a newsletter, contact you or buy a product.

2. The B

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Earlier:
Employment posts yesterday: Employment Summary, Part Time Workers, and Unemployed over 26 Weeks Employment graph gallery

Several key reports will be released this week: U.S. Trade, Retail Sales, Industrial Production, and the Consumer Price Index (CPI). In addition, Fed Chairman Ben Bernanke will present his semiannual Monetary Policy Report to Congress.

Retail sales were probably weak in June due to lower auto sales and lower gasoline prices – and many people will focus on retail sales excluding autos and gasoline. Also the Empire State manufacturing survey for July might show a return to expansion.

The Consumer Price Index (CPI) and the Producer Price Index (PPI) will probably show less inflation in June since energy prices declined last month.

Note: The European bank stress tests will be released on Friday.

—– Monday, July 11th —–
No scheduled releases.

—– Tuesday, July 12th —–
7:30 AM: NFIB Small Business Optimism Index for June.

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I want bother to except this, you really need to see the post in its entirety.  Popehat looks at 98 pages of Colorado state regulations on day care centers.  The breadth and depth of the regulations, down to exactly how many of what type blocks kids should have to play with, is just amazing.

This is job security for life for a bunch of bureaucrats.  If we require all this stuff, we need regular reporting dont we, on compliance.  And inspections. And a detailed licensing and application process.  And ten years from now, when all the day care centers are closed or cost too much, we will need extensive government programs to provide subsidized day care.

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As the cost of higher education continues to outpace everything from inflation to federal student loan limits, millions of American students and families are turning to private student loans and CUstudentloans.org is leading the way. What is CUstudentloans.org? It’s a CUSO, a credit union service organization, founded to help match students needing anywhere from $2,000 to $30,000 per year to pay for their college education to credit unions (rather than banks) for the loan.

Are YOU wondering how to pay for college considering the federal student loan limits are far too low? Are you wondering how to pay your existing student loan? CUstudentloans.org also offers student loan consolidation! Check out how much you could be saving!

All qualified student borrowers enjoy ZERO origination fees.

CUstudentloans.org uses the FACS Grade, which takes into account the credit history of the borrower/cosigner as well as the academic progress of the student. G

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Majority of Brits worried about effect of inflation Over 90% of Brits are worried about the impact of inflation on their savings – but 20% have no idea what the rate is at the moment, research shows.

The study, by the Post Office, says that one-fifth are unsure if they are losing money on their savings when the rate of inflation is higher than the rate of interest.And just one in 20 people know that the current rate of inflation is 4.5%.Richard Norman, Director of Savings and Investments for the Post Office, recommended its Inflation Linked Bond, which he called “inflation-proof” for funds.And Andrew Hagger, from Moneynet.co.uk, said: “Savers have had a really tough deal for the past two years with low rates and high inflation.”It can be more sensible to repay outstanding debt rather than earn next to nothing on savings.”Last week, campaign group Save our Savers, revealed that the UK’s savings has been reduced by more than £50 billion over the last 12 months because of low interest rates and above-target inflation. Read all post…

In all, 71 percent of consumers say they don’t need to cut back on using their credit cards, according to a new poll from Rasmussen Reports. Conversely, just 24 percent acknowledge their overspending on these accounts. Both figures are largely unchanged from a similar poll conducted in April 2009.

However, 86 percent of consumers also feel as though most Americans do overuse their credit cards, while just 5 percent disagreed, the report said. Another 83 percent of respondents said they thought credit cards tempt people to buy items they can’t afford to purchase, and 64 percent believe it’s too easy for people to obtain a new credit card.

Further, consumers were doubtful about the future of credit cards, the study found. Nearl

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