Over the past couple of years discount supermarkets have become increasingly popular amongst consumers, and this is due to the financial problems that many households have faced, which has forced them to seek out ways in which they can save money on their monthly outgoings such as their shopping bills.
Many have started to use discount supermarkets in addition to or instead of the major supermarket giants, and a recent poll has shown that customers seem to be more satisfied with these discount stores compared to the supermarket giants.
A recent report has shown that when it comes to the affections of customers, discount stores such as Lidl and Aldi have rated higher than the big name supermarkets such as Tesco, Sainsbury’s, and Asda. The measure of customer satisfaction showed that the discount retailers managed to score an impressive 61 percent in terms of customer satisfaction. The big name supermarkets, on the other hand, did not do as well.
Asda and Tesco both scored less than 50 percent in the customer satisfaction polls, and the most popular of the supermarket chains, Sainsbury’s, only scored 58 percent which was still less than the discount supermarkets.
Waitrose fared better than the discount stores, scoring an impressive 79 percent when it came to customer satisfaction levels. The study was carried out by consumer campaign group Which? and involved looking at areas such as staff attitudes, prices, and choice.
A spokesperson for Which? stated: ‘The success of some budget supermarkets in our survey proves that savvy shoppers can make the most of their money without compromising on quality. UK shoppers want the whole package – great value for money, a wide range of quality products and a pleasant shopping environment. It’s not rocket science, but those supermarkets that consistently get it wrong should beware – shoppers will vote with their feet and take their business elsewhere.’
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